Our Story

Enabling travel for more than a quarter of a century.

We have been enabling travel for more than 25 years. Explore our history, key milestones & timelines and values that have made our successes and growth possible.

1998

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Established in 1998.

In 1998, Webjet began as a small start-up seeking to disrupt traditional norms in the highly competitive online travel industry. In just over 10 years, Webjet OTA became the #1 OTA in the Australian and New Zealand market. Our success was fuelled by a culture founded on customer focus, innovation, and creativity.

2013

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Expanding into Travel Trade distribution (B2B).

We took this culture overseas in 2013 when we established WebBeds in Dubai, and again sought to disrupt the industry, although this time in B2B travel trade (wholesale) distribution. In just over 6 years, WebBeds became the #2 global B2B provider.

2016

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Expanding Consumer Travel Offering.

And then in 2016, we acquired GoSee (then Online Republic) as we saw a company with massive potential, with a culture that was extremely similar to ours and with established leadership positions in their travel B2C travel verticals. We acquired travel technology company Trip Ninja in 2021 to enhance our Webjet OTA offering supporting one of our values of always being the challenger brand.

Present

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The Webjet Limited group today.

Today, our digital travel businesses, spanning both travel trade wholesale and retail consumer markets, sell travel all over the world, supported by smart technology we build and invest in that differentiates our offerings and make booking and transacting travel better. 

You can find out more about our businesses in Our Brands section.

Timelines & milestones

Our evolution.

An overview of our evolution, including brand launches, milestones, key acquisitions and investments that support our strategic objectives.

Established 1998

Webjet OTA Startup

In 1998, we began as a small start-up, and one of the first OTA’s in the Australian market, seeking to disrupt traditional norms in the highly competitive online travel industry

2004

A world first for Webjet OTA

Webjet OTA brings to market the world’s first Travel Services Aggregation technology, bringing together multiple travel products for distribution to consumers.

2009

Taguchi Marketing Acquisition

Webjet Limited acquires 20% of Taguchi Marketing, a provider of data driven marketing automation solutions to global companies. The $200k investment made in FY09 has yielded an 8x return.

2010

Webjet OTA becomes #1

Webjet becomes the #1 OTA in Australia and New Zealand.

2013

WebBeds is born

WebBeds journey begins with the development and launch of B2B booking website ‘Lots of Hotels’ in Dubai. Initially servicing the Middle East market, the LOH brand grew quickly expanding into Africa & The Americas.

2014

WebBeds acquires Sunhotels

WebBeds expands into Europe with the acquisition of Sunhotels, a Spanish based B2B provider with a key strength in Mediterranean and beach properties and market leadership in the Nordic countries.

2015

WebBeds enters Americas market

WebBeds expands into the Americas market, launching Lots of Hotels launched first in North America, soon extending into Canada and Latin America.

2016

Online Republic acquisition

Webjet Limited acquires Online Republic, a market leader in the attractive online car hire, motorhome and cruise segments (rebrands as GoSee in 2021). In the same year, WebBeds makes its Asian market entry with the launch of FIT Ruums booking website, the company’s entry strategy into the fast growing Asian B2B market.

2017

WebBeds acquires JacTravel

A London based global B2B provider with a key strength in tier 1 European city properties. The acquisition made WebBeds the #2 provider in the global B2B market.

2018

WebBeds acquires DOTW

WebBeds acquires Destinations of the World (DOTW), a leading B2B business headquartered in Dubai. This meaningfully increased WebBeds’ scale and consolidated its position as the clear #2 global provider.

2019

WebBeds launches UHI

WebBeds launches Umrah Holidays International (UHI), the first truly online B2B provider of religious travel services.

2020

WebBeds unifies its global brands

WebBeds unifies its B2B trade brands under the WebBeds brand, presenting a single cohesive global brand to the travel industry, simplifying its commercial proposition and streamlining processes for both supply and distribution partners.

2021

Webjet Limited acquires Trip Ninja

Trip Ninja provides complex travel itinerary automation technology that will allow the Webjet OTA to offer highly competitive, complex multi-stop travel itineraries. Also this year, Online Republic undergoes a global rebrand, becoming GoSee, and Webjet Limited invests in LockTrip, a blockchain based B2C travel marketplace, acquiring a 25% share.

2022

Webjet Limited Invests in ROOMDEX

Webjet Limited invests in ROOMDEX, acquiring a 49% share. ROOMDEX automates the process for hotels to provide upsell offers to its guests, and its products will be available to WebBeds hotel partners.

2023

Record Bookings & TTV + Carbon Zero Certification

In FY23, the post pandemic resurgence continued with organic growth driving record bookings & TTV, and with Group Bookings, TTV, Revenue and EBITDA all ahead of pre pandemic levels in 2H23. This year we also became a Toitū ‘net carbonzero’ certified organisation, and are part of a collective of organisations leading the way to a low carbon future.

2023

Webjet Limited acquired the remaining 51% of ROOMDEX

Webjet Limited acquired the remaining 51% of ROOMDEX, integrating it into WebBeds as a supplier product offering.

1998

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2023

Our Values.

All of our successes and growth have been made possible by our culture, embodied in our people, which is underpinned by five key values – Respect, Integrity, Delivering Value, Agility & Hunger to Win. Ensuring we remain true to our values will be a key driver for delivering on future successes.

Respect.

Our people are our greatest asset. They bring passion, commitment, dedication, and pride in what they do. We respect each other, we value collaboration, we are prepared to have robust debate and we have fun in what we do.

Integrity.

We are focused on delivering superior outcomes. We always seek to do the right thing and value integrity, accountability and delivering quality in everything we do.

Delivering value.

We are focused on delivering high quality products, excellence in customer service, maintaining strong relationships with our supply partners, providing an engaging and supportive work environment for our employees, and delivering value for our shareholders and the broader community.

Agility.

Unafraid to disrupt traditional norms, we constantly challenge ourselves to look for new ways to win and deliver value. Our people are agile and nimble and we empower them to effect change.

Hunger to win.

As we grow, we remember our humble roots and always strive to retain the spirit that comes with being the challenger brand. We constantly seek to challenge ourselves to find new growth opportunities, innovations and creative ways to deliver value across all aspects of our business. We value curiosity, being brave and having confidence to try new things.

Learn about our commitment to sustainability.

Supporting the global move to a low carbon economy.

View Sustainability
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Webjet Limited is proud to support 40:40 Vision to achieve gender balance in senior leadership by 2030.

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Webjet Limited is Toitū ‘net carbonzero’ certified, and are part of a collective of organisations leading the way to a low carbon future.

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