Our Travel Technology Business

Trip Ninja.

Providing complex travel itinerary automation technology to digital travel businesses.

Trip Ninja technology automates the highly manual process of selling complex multi-stop travel itineraries. Our proprietary technology improves content efficiency so OTA’s can achieve their goals faster, and more profitably, using sophisticated machine learning technology and AI-driven algorithms.

Commercial geographies.

Trip Ninja was acquired in 2021 to enhance the Webjet OTA offering by allowing us to offer unique, highly competitive content to our customers and will remain exclusive to Webjet OTA in Australia and New Zealand, giving Webjet a distinct advantage in their commercial offering.

Trip Ninja is commercially available to OTA's outside of the Australian market.

Trip Ninja’s strategic objective.

Trip Ninja aims to achieve profitability by leveraging its innovative technology to solve complex flight-related challenges, providing unparalleled value to the travel industry.

Case Study

Webjet OTA increases revenue/search by 125% with Trip Ninja.


increased revenue per search


of trips with better fares than the GDS


Decrease in average fare

resulting in



What we did...

Webjet OTA used Trip Ninja’s FareStructure solution to realise a significant uplift in revenue per search and increase conversions. FareStructure, Trip Ninja’s multi-city product, creates pricing opportunities with split ticketing to generate better fares than traditional GDS search results. Webjet OTA used FareStructure to reduce fares in 67% of trips by an average of $2,330 AUD less than standard GDS results. This 30% reduction in average fare offered both a revenue management opportunity and an increase in customer conversion rates.

To capitalise on the cost reductions surfaced by FareStructure, Trip Ninja offers a machine learning-powered revenue management system that determines ideal pricing for every trip and maximises Revenue per Search.

Webjet OTA realised a significant uplift in Revenue per Search, and, while the results presented in this case study are only for 3-segment searches, the phased roll-out has progressed to include all (i.e. 4+ segment) international and domestic multi-city trips. Results are expected to be even more positive for 4+ segment trips, and additional improvements to the revenue management models are expected to continue increasing revenues over time, while also improving customer satisfaction and conversion. 

Read the full case study here

Visit us to find out what Trip Ninja is all about.

Want to find out more about how Trip Ninja works?

Learn about our travel brand, Webjet OTA.

The #1 online travel agent in Australia & New Zealand, Webjet enables customers to compare, combine and book the best domestic and international travel flight deals, hotel accommodation, holiday package deals, travel insurance and car hire worldwide.

View Webjet OTA
br img wb link card to webjetota nov23 v3
hm img ft 404 Mar24 v3

Webjet Limited is proud to support 40:40 Vision to achieve gender balance in senior leadership by 2030.

hm img ft toitu Mar24 v2

Webjet Limited is Toitū ‘net carbonzero’ certified, and are part of a collective of organisations leading the way to a low carbon future.

Share Price

Visit ASX website

Webjet Limited

*Price delayed by 60 minutes.